Jessica Manrow

 
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Graduate Assistant / Western Kentucky University // Partner / Twitch

Jessica Manrow is a Graduate Assistant at Western Kentucky University in the Esports program and is a student in the Educational Leadership Doctoral program. She is a partnered broadcaster on Twitch and has given multiple panels and workshops for industry professionals at TwitchCon, PAX, and NACE. She is passionate about collegiate esports, creating leadership opportunities, education for everyone about the video game and livestreaming industry, and professional content creation through livestreaming. Jessica Manrow has experience in coaching esports at the collegiate level through her experience at Western Kentucky University. She has over a decade of experience in community building, fundraising, social media content creation, graphic design, and more. Dr. Patricia R. Todd, Professor, Western Kentucky University Education: D.B.A., Marketing, Cleveland State University Areas of Expertise: Marketing Management/Strategy, Online Consumer Engagement, Virtual Environments, and Esports Marketing She has a BA in Biology, a BA in Communications, an MBA in Marketing, and a DBA in Marketing. She joined the faculty in the Department of Marketing at Western Kentucky University in 2005. Her research has been published in top tier journals including: The Journal of Business Research, European Management Journal, International Journal of Emerging Markets, Journal of Services Marketing, the International Marketing Review, the Journal of Research in Interactive Marketing, and Cyberpsychology, Behavior, & Social Networking. Her current research interests included strategic marketing with an emphasis on e-marketing, virtual communities, toxicity and gender issues in live broadcast channels, online consumer engagement, virtual brand identity and, esports branding. She has presented on panels on branding at Twitchcon, 2016, 2017, 2018 and 2019. She initiated the formation of the WKU Varsity Esports program in 2016 and has been the faculty advisor since. She teaches Esports Marketing and Branding and Consumer Behavior. Most evenings she can be found in Azeroth as Pezza the shaman.

Website: https://www.wku.edu/esports/

SGC History

  • 2022 - Featured Speaker

  • 2021 - Featured Speaker

 
2021, 2022, 2023Guest UserEsports, Leadership